about me

My name is Jason Pamental. During my career I have been responsible for directing all aspects of interactive projects, integrating marketing, design, and business processes into a comprehensive solution. From shaping the initial project vision and developing the information architecture, to providing creative direction for the visual design and managing the implementation, I have overseen both the creative and technical aspects of interactive projects.

Prior to launching my consulting practice, I have served as Director of Interactive/Technology for (add)ventures developing interactive solutions for Fortune 25 and non-profit clients alike, and before that for North Sails as their Director of Web Services. There I was handling much of their public and internal web development, server infrastructure, data center management and more. Both roles had gotten to be a little too focused on the technology and not enough on design, so when the opportunity came to start my own consulting business I couldn't pass that up. North had also been a consulting client for years while I had my own business (Bathysphere Digital Media Services) providing some print but mostly interactive design and development.

To go back a step further, I formed Bathysphere with a few amazing people: Daniel Venditelli, Matt Taylor and Mitch Goldstein. We did some fantastic work for an America's Cup syndicate, North Sails, the Battery Park City Authority and others, but never really found the critical mass or right mix for it to take off.

Prior to Bathysphere, after working at Temple Games and having the company be acquired by part of IMG Sports Management, I spent a year as the Creative Director for TWI Interactive. My duties there involved overseeing the design of the New England Patriots website, the design of Tiger Woods' personal and foundation sites, designed and made presentations to the NFL, LPGA and worked on a number of other sites for some of the biggest names in sports. A great year, but not a great fit professionally.