Helped refine naming concepts, tagline, logo and brand identity. With the company being brand-new with highly advanced technology it was important to provide a strong concept that felt both new and familiar. Strong typographical contrast is accentuated with bold color, underpinned with a subtle reference to the digital technology they provide. Rather than utilize a more-often seen reference to the "five 9's" of reliability, I chose to incorporate a stylized rendition of the number 9 in binary format under the word itself.
clients: Nine Technology