I know, I know. If you listen to the Boagworld podcast or follow his incessant tweeting and audioboo-ing you'll doubtless be saying something like 'good heavens, don't give him any more reasons to inflate his overblown sense of self-worth' - but I think that he's struck upon a really important topic, and one that has an enormous impact on the future of our industry.

I’ve traded a few tweets over the past day or two on the subject of good books for web professionals. I use that term to avoid ‘designer’ - as that seemed limiting or possibly a bit arbitrary. I think that information architecture, understanding business requirements and translating them into web site features and functionality, usability/user exerience, interaction design and visual design are all distinct enough that they can be a specialization unto themselves.

I’ve been working full-time at (add)ventures since late 2007, but thought it would be worth it to share my thoughts on the process of interactive projects. When I was interviewing at (add)ventures I was asked the question ‘how do I tackle interactive projects,’ and this got me thinking about not just the steps, but the philosophy behind them. While I think this might have been more than was anticipated, I thoroughly enjoyed the process!