creative/technical direction

providing the vision and guiding the design and development of a project

Collective Next web site

Collective Next web site

Collective Next does amazing work, but was not conveying the nature and quality of that work with their existing site. Starting with some discovery workshops we spent time talking through who they are, what they do, understanding their audience and needs, and defining concrete goals to measure the success of their new site. As content is always a challenge, a Drupal framework was quickly developed as soon as the initial architecture was defined. This allowed them to work directly with a living wireframe website, adding notes, images and text to an evolving map of pages.

Categories:  designer
clients:  Collective Next

Powered by Nine Software UI

Powered by Nine software UI

In order to preserve continuity across interactions with the company, I was tasked with designing the user interface for Nine Technology's desktop/server client application. Because their business model is one based on service-provider partners, branding had to work on two levels: the partner logo underpinned with the 'powered by nine' logo, and the rest of the visual language referencing back to the Nine Technology brand.

Categories:  designer
clients:  Nine Technology

Nine Technology Web Site

NineTechnology.com site

After developing the identity for Nine Technology it was time for a web presence. Since their solution for online backup and recovery is so unique, the concept of fitting the puzzle pieces together seemed fitting. Using Drupal as the back-end allows the client tremendous flexibility even in redefining the pieces of the puzzle itself: each one is its own piece of content, so new artwork, text and the underlying slide are all pulled directly from the content management system.

Categories:  designer
clients:  Nine Technology
Topics:  drupal

Nine Technology Logo and Brand Identity

Nine Technology logo

Helped refine naming concepts, tagline, logo and brand identity. With the company being brand-new with highly advanced technology it was important to provide a strong concept that felt both new and familiar. Strong typographical contrast is accentuated with bold color, underpinned with a subtle reference to the digital technology they provide. Rather than utilize a more-often seen reference to the "five 9's" of reliability, I chose to incorporate a stylized rendition of the number 9 in binary format under the word itself.

Categories:  designer
clients:  Nine Technology
Topics:  design

North Sails Global Website Platform

North Sails global web site platform

Over the last year working for North Sails, I spent a great deal of time researching and developing two separate prototype Content Management Systems to support North's needs for public websites worldwide. After developing documentation defining users, business needs and specific functional requirements, there were at the time no reasonable alternatives in existing platforms. After developing the prototypes, enough advances had been made that it started to make sense to start with an existing platform and extend from there.

Categories:  designer
clients:  North Sails

North Sails Web App/Flash-based Print-on-Demand Sail Quotes

North Sails Quick Quote system

This was a fantastic project to work on. Starting in 2002, the goal was to create a web-based method for quoting sails to augment a process of them being priced and managed in a DOS-based system. First, a web-based suite of applications was created to store and manage customer and boat information. From there, a pricing application was developed that mirrored the off-line application by importing the same data files into an SQL database and mirroring the formula logic within the web application.

Categories:  technologist
clients:  North Sails

Spanish Miles

Spanish Miles logo

Designed logo and identity for a new cycling resort/training facility in Girona, Spain. The logo references heavily local color and style in contemporary Spanish Graphic Design while playfully incorporating the activity and geography in the region. Work also included planning network hardware and application suite to manage scheduling, reservations and web site content management from on-site in Girona.

Categories:  designer

NorthU web site / North One Design Information Architecture

North Sails One Design site/application architecture

Information Architecture for the North Sails One Design Europe web site, slated to be deployed in the North Sails Global Web platform. NorthU: Designed a website and course registration system that was used to run online course registrations and sell books and CD-ROMs. Developed workflow and information architecture, designed user interface and implemented the site. (The site has since been redeployed in the new web platform I designed prior to leaving North Sails)

Categories:  technologist
clients:  North Sails

Chasing Tradition

Chasing Tradition web site

Designed logo and shirts in addition to designing and developing the website. The site supported live updates via laptop or mobile device by the site owner at collegiate cross-country running events over an 11-week period. The site sustained millions of hits, supported banner advertising and paid subscriptions for premium content. A multi-level registration system for users allowed registered users to comment on posts and in the forum, and premium subscribers had access to additional images, video and article content.

Categories:  designer

Video Interview Application System

VideoLinc application interface

Designed and developed a complete video interview application suite - from hardware selection to system design and development to video compression, transfer and management from a local client/server environment at job fairs to a network video server intergrated with the client's job candidate profile system. The system was comprised of 10 laptops and a local server deployed at job fairs. Candidates were guided through the process of recording themselves answering an interview question.

Categories:  technologist
clients:  IdealHire

Pages

Subscribe to RSS - creative/technical direction