Collective Next does amazing work, but was not conveying the nature and quality of that work with their existing site. Starting with some discovery workshops we spent time talking through who they are, what they do, understanding their audience and needs, and defining concrete goals to measure the success of their new site. As content is always a challenge, a Drupal framework was quickly developed as soon as the initial architecture was defined. This allowed them to work directly with a living wireframe website, adding notes, images and text to an evolving map of pages.
In order to preserve continuity across interactions with the company, I was tasked with designing the user interface for Nine Technology's desktop/server client application. Because their business model is one based on service-provider partners, branding had to work on two levels: the partner logo underpinned with the 'powered by nine' logo, and the rest of the visual language referencing back to the Nine Technology brand.
After developing the identity for Nine Technology it was time for a web presence. Since their solution for online backup and recovery is so unique, the concept of fitting the puzzle pieces together seemed fitting. Using Drupal as the back-end allows the client tremendous flexibility even in redefining the pieces of the puzzle itself: each one is its own piece of content, so new artwork, text and the underlying slide are all pulled directly from the content management system.
Helped refine naming concepts, tagline, logo and brand identity. With the company being brand-new with highly advanced technology it was important to provide a strong concept that felt both new and familiar. Strong typographical contrast is accentuated with bold color, underpinned with a subtle reference to the digital technology they provide. Rather than utilize a more-often seen reference to the "five 9's" of reliability, I chose to incorporate a stylized rendition of the number 9 in binary format under the word itself.
Over the last year working for North Sails, I spent a great deal of time researching and developing two separate prototype Content Management Systems to support North's needs for public websites worldwide. After developing documentation defining users, business needs and specific functional requirements, there were at the time no reasonable alternatives in existing platforms. After developing the prototypes, enough advances had been made that it started to make sense to start with an existing platform and extend from there.
Designed logo and identity for a new cycling resort/training facility in Girona, Spain. The logo references heavily local color and style in contemporary Spanish Graphic Design while playfully incorporating the activity and geography in the region. Work also included planning network hardware and application suite to manage scheduling, reservations and web site content management from on-site in Girona.
Designed logo and shirts in addition to designing and developing the website. The site supported live updates via laptop or mobile device by the site owner at collegiate cross-country running events over an 11-week period. The site sustained millions of hits, supported banner advertising and paid subscriptions for premium content. A multi-level registration system for users allowed registered users to comment on posts and in the forum, and premium subscribers had access to additional images, video and article content.
Maria Bevilacqua is an amazing woman. I met her as she was starting a biscotti company - and her product was simply incredible. After pursuing that for some time she changed gears back to her love of photography. To help capture her style of imagery, her website needed to be extremely minimal. Simple photo icons with mouseovers to explore the site, and a subtle player application to display the images. It really lets her work shine through.
Building on the success of the site produced for the 2000 America's Cup, Dennis Connor and his Stars & Stripes syndicate hired my new company (Bathysphere) to design and produce the site for the 2003 cup. Responsible for design, development, technology sponsorship development and interactive strategy. Developed and launched the first live-commentary race coverage application on any of the competing syndicate sites during the 2003 America’s Cup (supporting thousands of concurrent users during races).
Responsible for design, script editing and production on the third chapter explaining the various 'green' aspects of the first apartment building of its kind in New York City. Each section was represented with text, animation and voiceover to explain how various sytems in the building save water, electricity, waste and materials. Click to view Chapter 3: The Building