Collective Next does amazing work, but was not conveying the nature and quality of that work with their existing site. Starting with some discovery workshops we spent time talking through who they are, what they do, understanding their audience and needs, and defining concrete goals to measure the success of their new site. As content is always a challenge, a Drupal framework was quickly developed as soon as the initial architecture was defined. This allowed them to work directly with a living wireframe website, adding notes, images and text to an evolving map of pages.
developing the concept, metaphor and visual language for a project